Aki Technologies, the mobile advertising platform for mobile moments, just announced the hire of James Finn as SVP Data Insights & Business Development. Finn is an experienced executive, angel investor and M&A advisor who joins Aki Technologies from AT&T where he held the position of AVP Big Data Product Innovation. As part of Aki, he’ll be in charge of strategic partnerships and data sourcing to improve ROI through Mobile Moment campaigns and insights.
Aki Technologies Mobile Moments
Aki Technologies’ Mobile Moment Index analyses and predict factors that help to determine the receptivity and effectiveness of a brand advert. It features a targeting rhythm that’s been specifically designed to cater to the multi-functional nature of mobile devices. Alvaro Bravo, President and Co-Founder, Aki Technologies, says:
“Jamie, with his extensive experience in technology and data-driven enterprises, will play a key role in the evolution of Aki’s mobile moments ad platform and the continued success of Aki clients. We couldn’t be happier to have him onboard.”
Being an angel investor and M&A advisor, Finn has previously participated in transactions worth over $500m including Sansa Security, Kontera, Jajah, Tokbox, RingRing Media and Zingy. His track record also includes the launch of new products and businesses in Germany, Spain, Argentina, Mexico, the United Kingdom and America. Before he joined Aki Technologies, he managed a team of 25 data scientists and engineers at AT&T.
“With so much data available to brands and agencies today, there is a significant opportunity to drive greater ad impact through the algorithmic optimization of campaigns. By developing a mobile moment platform that unlocks live data and interprets it in a way that better informs campaign decisioning, Aki Technologies addresses the core challenge of advertising today. I am thrilled to join a team that is playing a critical role in advancing mobile advertising.”