Alex Omelyanovich, COO at AdsBridge Talks Mobile Performance Marketing

Alex Omelyanovich is the chief operating officer (COO) at AdsBridge. He has been in affiliate marketing industry since 2008. For the first time he started dealing with performance marketing in 2010. During this time Alex worked in various teams and on various projects. He began his career as a junior marketing manager and then took up a head position in one of the areas. As a media-buying team leader, Alex was determined to come up with an efficient tracking solution that would offer more. And so, his team created their own tracking platform that is continuously improved to meet the compelling needs of online marketers. Alex stated that it has turned into a full-fledged business, and currently, he focuses 100% of his working time on system’s development and enhancement.

What is AdsBridge and how are you positioned in the market?

Adsbridge is a SaaS web and mobile tracking platform, a powerful lander builder & a traffic distribution system, that enables affiliate marketers to track, compare and optimize all their unlimited campaigns in real time and in one place! Plus, AdsBridge technology helps performance marketers to monitor the right indicators for making more money with zero downtime.

How does AdsBridge offer to help mobile affiliate marketers save time and money?

A great thing about our technology is that any affiliate or online marketer can create, track and optimize their ad campaigns at all times no matter where they are located. AdsBridge has everything running within one secure cloud-based platform. This means you can effectively start, stop and edit existing or new campaigns in just a few clicks and not switch between multiple software and tracking solutions. It unquestionably saves time and money. Because you never know when a lead cap might be hit, or maybe you have a new traffic source or landing page idea you want to tweak and try right away. We’ve automated all process so that affiliates can turn their main focus on ROI increase.

How do AdsBridge’s tools helping affiliate marketers to optimize their landing page?

Most online marketers know the importance of landing pages, but when it comes to creating their own, many are lost at where to get started and what direction to take. The good news is that landing pages are now easier, faster and more cost effective to create — thanks to our in-house landing page builder. You can check our AdsBridge’s Complete Guide to Affiliate Landing Pages here. We tried to walk our users through everything they might need to know about landing pages, such as why they are important, when to use them and of course …how to make them.

What types of clients do you work with?

Our major customers are affiliate marketers, media buyers, marketing agencies, and advertisers who work in different verticals.

What geographies are you focused on and where are you seeing the most growth?

AdsBridge is a globally oriented project, but mainly focused on US, Europe, Russia, and India. We see the significant growth opportunities in Asia and South America.

What mobile devices do you use?

Right now, I use one tablet and two smartphones daily: a third-generation iPad, iPhone 6 and Samsung GALAXY S4.

What are your favourite apps?

You know, it’s quite evident that my favourite one is the AdsBridge app. Also, I usually check Facebook and Linkedin apps, and choose Wunderlist as my favourite to-do list app.

Are you going to buy an Apple Watch?

Not sure. I actually prefer the classic wrist watch!

For more on AdsBridge, check out their website here.