Alex Petrov, Head of Mobile Dev of AdCombo Talks Mobile Affiliate Marketing
Alex Petrov is the head of Mobile Development at AdCombo.
What is AdCombo and how are you positioned in the market?
AdCombo is one of the top market networks with fast developing mobile offers (CPI, CPA, CPL). AdCombo operates on a progressive in-house technical solution. A unique anti-fraud system is being developed specifically for mobile offers.
What types of clients do you work with?
We are working with different clients: mobile app developers, mobile content subscription services, casino/gambling/binary options sites, dating. We are growing rapidly, that is why we are always open for business cooperation.
What geographies are you focused on and where are you seeing the most growth?
Predominantly, we are oriented to Southeast Asia market; there we see a great potential for developing. Also, we are good at operating at European market. We are planning to conquer US/CA and America Latina (LATAM). We see great opportunities there as well.
Adcombo CPA Affiliate Network
What types of mobile offers do you have? What are the benefits of working with them?
We are promoting different types of mobile offers. Major verticals – CPI, mobile content, casino / gambling, adult. As for mobile installs we try to provide the advertisers with the most qualitative traffic according to users’ LTV. We can integrate with any type of tracking/analytical system in order to monitor traffic’s quality in real time. We work with 3 types of traffic –1)our own platforms including mobile apps (in app sdk); 2) media buying traffic – more than 100 sources across 3 major formats : display, pops, native ads; 3) affiliate traffic – we have more than 3000 affilaites across the globe. We are able to provide nice volumes of traffic in Southeast Asia, US and LATAM.
According to your experience, what business verticals do you believe are the most lucrative today?
Now, the leading positions at the market are occupied by мobile content subscription services, ecommerce apps. Working with them can lead to maximum profit.
What are your thoughts about fraud in mobile affiliate industry? What are the most effective ways to confront it?
The most effective way to struggle against fraud is to develop our own solutions (what we do), integrate with advertisers, optimize anti-fraud from the perspective of users’ behavior in real time.
What kind of people work with you in the team at AdCombo?
We are the team which consists of 20 nationalities; we speak different languages, but we always find common ground in order to drive our business to success. We are young, goal-oriented, aspiring specialists with broad-based knowledge. Being such a team we are developing fast and hold great position at the market.