Alexander Monsma, Head of Sales & Marketing at msales Talks Performance Marketing

Alexander Monsma is the Head of Sales & Marketing at msales, the first programmatic monetization solution for worldwide traffic. Alexander comes from a strong sales background where he, with his hands-on approach, developed his knowledge of the online advertising industry. Integrity and respect are his key values which reflect in his work.


What is msales and how are you positioned in the market?

Our core business is monetizing traffic on a performance basis with our in-house state of the art algorithm driven routing. All countries, all devices and all operating systems 24/7.
Our tech and internal operations are the focus of the company, which got us working with partners of the highest level in the industry.

What types of clients do you work with?

Everyone who is active with traffic, We work with affiliate networks, ad networks, media buyers, publishers and advertisers alike. From low to high performance segments, remnant and redirect traffic.

What geographies are you focused on and where are you seeing the most growth?

Our focus is to convert every single click, anywhere on this planet. Regarding growth I’ve seen the gulf regions coming up in volume.

msales website home page


What are your main tips for successful mobile traffic monetization?

Stick to your core business, while being open for improvement and innovation. Be compliant and test and test and test some more.

What do you think the big themes for mobile performance marketing are going to be in 2016?

I think that cross device targeting, location and time relevancy will be part of the big themes in 2016.

Manual vs. programmatic, what limitations do you see for a programmatic ad approach?

Programmatic will always have the upperhand with the right approach. It’s less time consuming and thus scalable. I think that the limitations for programmatic ads are just for niches.

Do you see mobile web or in-app advertising as the leader of mobile advertising?

Mobile web is currently the leader at least for us, in-app is a big and interesting market in which we want to expand further.

What kind of people work with you in the team at msales?

Our team feels less like a team and more like a family. Our team is constantly developing according to personal skill sets, interests and requirements for our next objectives. Switching teams and desks is not something unfamiliar at msales.

What mobile devices do you use?

iPhone SE.

What are your favourite apps?

Notes, funny enough as it’s so basic but definitely my most used app then Uber and Spotify

What do you think about IoT? Do you have any smart appliances at home?

I don’t have any smart appliances at home, but I think that the Internet of things is perhaps the most underrated development to affect our lives and our behaviour. Our mobile devices will slowly turn into remote controls for our surroundings. Now imagine the possibilitIes this brings for the mobile advertising industry.