Mobile ad network, Amobee, has announced that it is a Facebook Marketing Partner with early Instagram ads API access now. The company provides a technology platform with comprehensive audience targeting and delivery capabilities for various ad formats, driving awareness and audience engagement for objectives such as video views or mobile app installs. Its clients include Lexus, L’Oreal and Starcom Mediavest Group (SMG). The integration with Instagram ads API means that brands can enhance their Instagram campaigns through Amobee’s platform.
Amobee provides a mobile advertising solution
Katie Ford, President, SMG, says:
“Instagram provides an opportunity for brands to reach and engage current and potential customers in an innovative way. Our agency’s partnership with Amobee demonstrates our strategic approach of how we mine insights to inform paid, earned and owned media activation across channels. We have leveraged Amobee’s technology to position our clients as an active part of consumers’ digital experience.”
The company is part of a small selection of global business with ads APi access across Facebook, Instagram, Twitter and Pinterest. Amobee marketers get to make use of the company’s Brand Intelligence marketing technology platform that analyses over 60bn digital content engagements daily across web, mobile and video. In addition, advertisers can gain an insight into real-time consumer sentiment, media behaviours, brand associations as well as other competitive insights for their campaigns.
Kim Reed Perell, President, Amobee, adds:
“Instagram is a core platform that every marketer should be considering if they want to reach an engaged and growing audience. With Instagram’s user base of over 300 million monthly active users, it presents a timely and relevant opportunity to deliver scale as part of a cross channel strategy. Amobee’s access to Instagram’s ads API will provide brands the ability to maximize their presence in-feed, on mobile and with video.”