Marketing technology firm Amobee has just become an official Snapchat partner. That means brands will be able to roll out full-screen vertical Snap Ads through Amobee’s ad platform. Its API also provides integration with Facebook, Instagram, Pinterest and Twitter.
Amobee becomes Snapchat partner
Kim Reed Perell, President, Amobee, says:
“We are honored to be named a Snapchat Partner, and we look forward to bringing brands and agencies new advertising opportunities on this emerging, fast growing platform. Snapchat is a mandatory environment for advertisers that want to reach millennials. Amobee’s ability to deliver Snap Ads later this year will further our goal of providing brands with innovative digital marketing solutions through a unified technology platform and strategic industry alliances that will enable advertisers to connect with audiences at the optimal point of impact at scale.”
Partnering with Snapchat means that Amobee can now deliver 100% viewable Snap Ads for mobile devices so that marketers can reach over 100m daily active Snapchat users.
The addition expands Amobee’s suite of video solutions which already include standard and interactive pre-roll, influencer placement and hashtag identification on social as well as customisable ad units such as Amobee OutStream – a native ad placement that provides enhanced user experience which launches and plays when the video ad is viewable only.
John Horgan, VP of Global Partnerships at Amobee, adds:
“Snapchat has captivated the attention of a significant audience that embraces mobile video as a fun and entertaining way of communicating. We are excited to be a Snapchat Partner and begin building solutions that will help marketers develop and deliver relevant, curated Snap Ads that enhance their cross channel mobile and video strategy through Amobee Brand Intelligence technology.”
Amobee clients and partners include Airbnb, Allstate, Kellogg’s and Red Bull among others. The platform is driven by Amobee Brand Intelligence technology that analyses over 60bn digital content engagements on web, mobile, social and video.
The new Snapchat integration will be rolled out over the coming months.