Amobee rolls out new mobile ad product for better consumer engagement
Marketing technology firm, Amobee, recently added some new solutions to its mobile products to drive consumer engagement with ads and help advertisers increase their brand lift. Amobee Impact is the result of that expansion and now features full sensory ad formats that are driven by features.
Amobee launches Impact
In addition to its mobile-first tech stack ad solution, Amobee also offers in-house creative development services.
Clients who have already tested the new solutions include Lexus, PayPal and Red Bull. Lexus says it increased its click-through rate by 76% when compared to Celtra automotive benchmarks with Amobee Brand Intelligence activated 3D creative. The campaign helped drive audience engagement and ultimately traffic to Lexus.com.
MaryJane Kroll, Media Manager, Lexus, says:
“Lexus’ partnership with Amobee allowed us to engage luxury auto intenders and highlight the all-new 2015 Lexus IS performance features within content that was based on relevant, real time audience insights and trends. Amobee’s advanced cinematic 3D creative delivered an immersive brand experience that engaged consumers and reflected Lexus’ passion for innovation.”
Using Amobee Brand Intelligence technology, brands can also access insights from over 60bn digital content engagements daily across the web, mobile, social and video. Together with Amobee INK cross-device technology it allows marketers to elevate their mobile campaigns.
Kim Reed Perell, President, Amobee, adds:
“Amobee Impact enables marketers to identify moments where they can build an emotional connection between a brand and consumer through sight, sound and motion to drive engagements. The quality and scale of our expanded mobile solutions provide innovative formats that keep consumers interacting within the ad unit for extended periods of time driving the upper funnel conversions brands covet.”
Amobee adds that its In-Content Scroller functions much like a native ad format. The full page interstitial can be swiped as the user scrolls the page and then disappears when they continue with their content.
The Amobee Out of the Box ad format includes a customised, animated introduction which tries to encourage the viewer to interact by expanding beyond the standard banner, but also utilising location services to drive foot traffic and integrating social functions.
In addition, the new solution includes personalised reporting and third-party validation to ensure brand safety, fraud prevention and added transparency.
James Malins, VP of Cross Channel, Amobee, says:
“Mobile is a highly personal channel that makes up a significant portion of a consumer’s daily media consumption. The brands that understand how to best leverage mobile will have more influence throughout the customer path to purchase. Amobee Impact provides brands with a variety of highly interactive ad formats and features to make the most of the mobile opportunity as well as capture second screen activity with scale and efficiency.”