Mobile tech firm Ansible has launched a new mobile campaign measurement feature to correctly attribute mobile acquisition and lower the cost for its clients by up to 90%.
Ansible Beach Defense mobile advertisement
Research by the company has shown that shopping using mobile phones has doubled since 2015, particularly in categories including entertainment, video, clothing and apparel and gaming.
The technology is being officially rolled out in Australia where it aims to solve some of the issues in mobile marketing such as accurate monitoring of campaigns, attribution and conversion tracking.
Scott Player, CEO, Ansible, says:
“Accurate mobile measurement and attribution has been an ongoing industry challenge and as such we’ve spent the past 12 months searching for a solution. With the new technology successfully trialled, our ability to measure and fine-tune clients’ mobile marketing and accurately attribute campaign success on mobiles is a breakthrough in this market.”
In creating the platform, Ansible partnered with tech developer Medialets and its mobile ad platform Servo. The new mobile measurement feature has since been tested in Australian with Initiative Perth and its client RAC Insurance.
With the addition of Servo campaigns can be tracked across mobile devices and all environments, mobile web and apps for a single defined user. Ansible does offer view-through and click-through for mobile media.
In addition, the company said it was currently implementing the new technology for other clients to measure the effectiveness of mobile campaigns and hopefully provide cost efficiencies.