AOL takes over mobile, video and display ad sales on Microsoft properties
AOL and Microsoft have signed a 10-year agreement that will see the Internet portal handle all of Microsoft’s mobile, video, and display advertisement sales in nine different international markets — the U.S, the UK, Japan, Canada, Brazil, France, Germany, Italy, and Spain — and on properties such as MSN, Outlook, Skype and Xbox.
In addition to the advertising deal, Microsoft’s Bing search engine will become the default option on all AOL’s websites, displacing Google. AOL owns websites including the Huffington Post and Techcrunch. The company was recently acquired by the Verizon network in a $4.4b sale, of which AOL’s programmatic advertising technology was a part.
According to the New York Times, AOL will offer 1,200 Microsoft employees in sales, marketing, and engineering new positions, ensuring there will be no job cuts due to the new deal. The terms of the partnership have not been revealed, but a revenue sharing system will see the profits from ad sales split between the two.