App marketing platform Clickky has sold a minority stake in the company to iTech Capital, a venture capital firm, for $2m. The new funds will be used to take Clickky’s platform out into new markets around the world, step up the development and marketing of its products, and launch a new mobile ad sales agency.
Vadim Rogovskiy, CEO and founder of Clickky, said:
“With the help of additional resources provided by iTech Capital, we will be able to speed up and improve the implementation of our product and marketing plans as the market for mobile advertising shifts so quickly that we need to be able to adapt accordingly and move fast.”
Gleb Davidyuk, iTech Capital’s managing partner who joins Clickky’s board of directors, added:
“The mobile advertising market is rapidly expanding and in 2016, revenues are set to exceed US$100 billion. Clickky is has a huge amount of potential in this industry thanks to a talented management team, as well as a very solid reputation with their customers and peers.”
Clickky provides a complete app marketing platform, including ways to boost user acquisition and monetize traffic, along with overall app performance analysis. With iTech Capital’s help, it wants to introduce the platform to new markets, such as the U.S. and south-east Asia. In addition, it will launch a new advertising sales agency called MobiLimes, which will give clients access to media planning teams, complementing Clickky’s app marketing techniques.
The company says its platform has more than 10,000 traffic partners, and existing clients include Alibaba, MobPartner, InMobi, and Plarium. Clickky has offices in Moscow, Berlin, and Odessa. You can learn more about Clickky by visiting its company profile here.