App Promotion Summit 2014: Event Preview

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London’s upcoming App Promotion Summit is gearing up to be the highlight of this year’s mobile marketing calendar. Some of the top minds from the world of app monetisation, ASO, user acquisition and app analytics will be gathering in the Knightsbridge’s Jumeirah Carlton Tower on July 10 for full day of talks, round-tables and networking. Last year’s events in London and Berlin were a huge success and this year is looking to be even better, with a jam-packed agenda and a new ‘Marketplace’ meeting and networking facility.

For those who don’t know, The App Promotion Summit was set-up last year (in partnership between the mobyaffiliates.com team and the events experts at All Amber) to tackle the mobile app industry’s greatest challenge: distribution and discovery of apps. The first two events, held in London and Berlin, featured in-depth talks on app promotion issues and round-table discussions with mobile marketing experts. The events attracted representatives from major tech and internet companies such as Amazon, Viacom and Microsoft, to pioneering mobile players such as PlayHaven, SoundCloud and Rocket Fuel. You can see an overview of past events and speakers, along with details on this year’s event, on the App Promotion Summit official website.

So lets’ take a quick look at what issues will covered this year on July 10th in London.

App Promotion Summit 2014: Agenda

Increasing Visibility and Conversion

The event’s morning quarter focuses on the app stores themselves, along with social network promotion, in order to increase your app’s visibility. As you might expect App Store Optimisation will feature heavily in the morning talks, with a SoundCloud’s Andy Carvell discussing how his company used ASO to increase its app’s rankings, while Dynamo Partners’ ASO expert Stefan Bielau gives pointers on how to internationalise your ASO strategy with localisation.

We’re also set for a major announcement from Twitter’s mobile specialist Ross Shiel, along with an introduction on how Twitter can help with promoting apps. Twitter’s talk will be follow by app store insights from App Annie’s Olivier Bernard, detailing key trends in the app stores that all marketers should be aware of.

The morning will be capped-off with roundtable discussions and panel discussion on practical app store marketing advice, featuring Wooga’s ASO manager Tom Leclerc, Swiftkey’s marketing manager Anne-Catherine Goulby, and Mobile Maverick’s founder George Osborn.

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Successful User Acquisition

Leading-up to lunch, speakers will focus on how to successfully acquire valuable users. London Mobile founder Adrienne Gauldie kicks things off with a talk on benefits of real time bidding, giving a practical guide on what RTB actually delivers for app marketers and how to get started – something we’re sure many attendees will find useful.

Martin Macmillian is the CEO of Pollen, which provides financing for app developers, and is giving a talk on app acquisition economics, discussing how to conserve cash when paying for installs, as well as techniques and approaches to deliver positive ROI. Facebook is becoming more and more important for app developers, so it’s good to see Fiksu’s Benjamin Hansz delving deep into Facebook app advertising, looking at best practices for improving marketing performance on the social network.

Before the event’s networking lunch, hosted by Startapp, Gamesys’ Aurelie Genet and Appsfire co-founder Yann Lechelle will take part in a panel discussion on how to buy installs and users effectively.

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Analytics, Engagement and App CRM

After lunch Diego Meller, CEO of Jampp, takes us through app re-engagement, looking at retargeting, avoiding churn and building relationships with users. Re-engagement is becoming more and more important for developers, and Diego gave a memorable talk at last year’s summit, so this will definitely be one to catch. Diego is followed by Meaghan Fitzgerald from 23Snaps, who will be talking on KPIs and data, looking at what metrics developers should be tracking, the tools they need and how to use data to drive decisions

Adjust’s project manager Simon Kendall picks-up the ball to talk about using analytics to identify the most attractive customer segments, tracking app usage and applying power marketing principles to app marketing campaigns. Then Yodel’s founder Mick Rigby outlines the need for an app CRM strategy and the fundamentals of growing usage and engagement rates.

The following panel discussion is styled as a ‘App Marketing Clinic’ where experts will field questions and help solve app marketing problems, featuring App Promo CEO Gary Yentin, and Mobile Academy course director Julia Shalet.

New Approaches and the Future of App Marketing

The summit concludes with a series of talks on the future of app marketing, with Apptamin’s founder Sylvain Gauchet looking at the best examples of app video advertisements and how to use video to effectively promote apps. MobileGroove founder Peggy Anne Salz will discuss maximising revenues by learning about your target audience, how to scale marketing channels and building a base of engaged users. Finally, Think Mobile founder Alex Jubien caps things off with how to incorporate deep linking into app marketing, looking at how Spotify used the practice to grow app usage and top recommendations for its application.

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APS Marketplace

Along with all the talks, round-tables with experts, and panel discussion, APS 2014 will also host a ‘Marketplace,’ giving attendees the option of networking and arranging informal meetings with developers, publishers, networks, platforms, consultants and agencies. Attendees who sign-up to the event can pre-arrange meetings via the APS website, then if there’s space available ad-hoc meetings can be set-up on the day itself.

Sign-up for The App Promotion Summit 2014: London

If you’re in the business of marketing apps, or developing them, then The App Promotion Summit 2014 will be a prime opportunity to enhance your knowledge and build relationships within the app industry. The event takes place July 10 in London, Knightsbridge, to sign-up head over the website today while tickets last.

You can get 20% off the cost of a ticket when you register here using the code 1APSMA