App Promotion Summit 2014: In Pictures

aps2014

Another App Promotion Summit came to a close last week in London, featuring an excellent roster of speakers, a huge number of insightful talks and engaging Q&A panels. The conference covered a wide-variety of issues surrounding the core problem of app discovery, from App Store Optimisation to Real Time Bidding, and from re-targeting to video ads. We’ll be bringing you coverage of the event’s talks over the next few days, with audio and video over on our sister site Business of Apps. But for now let’s take a look at some of the highlights of the conference in pictorial form.

You can find these and other photos of the event over on the App Promotion Summit Facebook page.

App Promotion Summit 2014: In Pictures

Soko Media‘s James Cooper kicks the summit off with a introductory talk.

BFyJ3Dv56J8gswQE6TzWfOs669rtVSDQm4XM3Iy0uC0

Twitter‘s Ross Sheil giving an overview of Twitter’s latest app promotion product.

iAk2AvM1Fd87PwVfwwZtWnfUQAssiHNkEOANdSCxKvQ

StartApp‘s Marina Nissim discusses analytics and A/B testing.

pk2wg-jkMOqVUDUox8u5DnLjA8Jfn2fLuGK1tSj5vx4

Jampp CEO Diego Meller outlines the benefits of re-targeting for app developers.

zzHvfQhPqPWhvu38zQh8Kr4aUnU3hWoI0B7GIO2oZV8

AppLift‘s Thomas Sommer (left) with PubNative founder Ionut Ciobotaru (centre) and Mobile Mavericks‘ George Osborn (right).

t9hy305gD-sckJnFlwskNKEXirqY8RyVGD_bBO6l1P0

George Osborn hosts a panel discussion with Wooga‘s Tom Leclerc, SoundCloud‘s Mortiz Daan, SwiftKey‘s Anne-Catherine Goulby and Dynamo Partners‘ Stefan Bielau.

W8o0OHmqC0bu9HpAMnQkVasOjxWbdd9aVsL_muUqpr0

Meghan Fitzgerald from 23Snaps talks about the metrics developers need to track the most.

zSReFfu0KVC43u6EoqNfjBIADrRXQDfbLhqJrPXkrP8

APS’ panel of ‘app promotion doctors,’ with Yodel‘s Mick Rigby, 23Snap‘s Megan Fitzgerald, Mobile Academy‘s Julia Shalet and Telefonica‘s Nicholas Lyne.

1xgwKoVMtnGWoJpShZTSVPl5QKMN3bezKXyROcxszis

App Annie‘s Olivier Benard discusses using data to power app marketing success.

FX-idq3d3qunjYMC7nPOIhdxoGuRrS-2V6crTRCmcFM

AppsFire’s co-founder Yann Lechelle talks with attendees on user acquisition.

4AoIdq2mBd0clOgHTfGoP3JcZShzXL2zLSHjr98Fizk

Adjust‘s Simon Kendall making sure everyone understands the importance of power marketing techniques

6YesSGGtK8-VUkEi8tQBNOGC-aCm4_Ztb2IK5LUNAfE

London Mobile founder Adrienne Gauldie gives attendees and overview of Real Time Bidding

RX95svMNu9aCGx6N0USI4END46aC1ArIqeOHGy2mX5g

This year’s App Promotion Summit benefitted from the addition of an Exchange, where attendees could set-up meetings with companies and each other.

8tuJZ3FdwF_KuvtKA95_pHBdCDLXfqh6NFV4G6yxq3M

Pollen‘s Martin McMillan talks about how developers can get the most out of their app marketing spend.

8T1EoodO7Yyn8MQewoAayBZHq3mJX3CfjQLxI_KF1Bw

As with previous years, the summit concluded with a healthy dose of Pimms and anecdotes from the world of app marketing.

LNRWuFmhkpLqYzLknjlNuWn9W5KudCkoE024PSGJC2A

You can find the rest of the photos on the App Promotion Summit Facebook page. For more information about this year’s App Promotion Summit head over to the APS website and stay tuned to mobyaffiliates for more coverage of the event’s talks and speakers. The App Promotion Summit will make its return in Berlin, Germany, later this year, so if you missed London’s event there’s another chance to get involved.