Mobile ad platform, Appcoach, based in China, recently announced a Series A funding round of $10m led by Yonghua Capital. The company provides its ad service to 450 mobile apps across 150 countries and plans to use the funds to expand globally, focussing on mobile video markets in the US, Europe, India and Latin America.
Appcoach provides a mobile advertising solution
Kent Wang, CEO, Appcoach, says:
“With this investment, Appcoach plans to expand our global reach while solidifying our position as the most exciting mobile advertising solution for sophisticated brands, agencies and publishers. As mobile usage continues to rampantly evolve, the opportunities for marketing are not just compelling, but necessary.”
Appcoach provides performance-based mobile ads alongside a high quality inventory of display, video and native app ad units through a full service approach. The human element is what differentiates Appcoach from its competitors. In addition, the company has a joint business programme partnership with Google, sharing Google’s China Incentive Programme and Display and Video Incentive Program privileges to help clients optimise their campaigns. Marketers have access to Appcoach Market to supplement user acquisition and monetisation.
With smartphones to top 2bn by 2016, according to eMarketer, Appcoach continues to expand its services for mobile devices worldwide.