Appia’s Five Tips for Mobile User Acquisition [INFOGRAPHIC]

Appia has released a new infographic that displays five useful tips for advertisers who are struggling to acquire high quality users – one of the most common challenges in the industry. The tips on the infographic cover the following topics: optimising reach, what mobile ad formats work, defining targeting goals, and the importance of both mobile retargeting and analytics.

The infographic also features some interesting app marketing data points, including:

  • Mobile retargeting can drive a 46% increase in CTR
  • By 2017 mobile apps will be downloaded more than 268 billion times
  • Global ad spend on rich media ads rose 117% from Q3 to Q4 2013
  • The sum of $10.8 billion will be spent on location-targeting for mobile ads by 2017

5 Tips for Mobile User Acquisition

Appia Infographic


There you have it, five mobile user acquisition tips and a number of interesting data points. While some of the tips may seem simple, Appia has clearly highlighted just how important they are and how often they are forgotten by advertisers. For example, optimising and extending your reach is going to help open up new markets that may have previously been neglected, while using analytics is crucial to developing your ongoing strategy and adapting it when it needs to be adapted. Keeping all five of these tips in mind is likely to increase any advertiser’s ability to acquire high quality users.

If you want to find out more information check out the official website here, or the Appia profile on our directory here.