AppLovin, the mobile marketing platform, just appointed UK mobile tech PR firm Dimoso to help push its profile across national and trade press in the country. The move is part of AppLovin’s strategy to grow its profile and provide more brands with its real-time data signaling technology.
AppLovin provides a range of mobile advertising options
Katie Jansen, CMO, AppLovin, says:
“Dimoso’s credibility, industry track record of success helping companies like Flurry, Tune, Gram Games and Hailo expand globally and its entrepreneurial spirit makes it the perfect partner to communicate the success our customers have achieved via our platform. We look forward to working with the Dimoso team to showcase our work within key sectors and show the industry the breadth of capabilities our platform brings as we continue to grow, iterate and improve.”
AppLovin’s product suite helps brands and marketers to track, measure and optimise their campaigns in real-time.
The Dimoso PR programme will be profiling the company’s senior executive team, including Co-Founder and CEO Adam Foroughi, MD EMEA Johannes Heinze, UK MD Simon Spaull as well as its extensive list of clients which includes Disney, Walmart, CBS, Pandora, Hotels.com, Deezer, ZipCar, King, Deliveroo, Wooga and Lebara.
Jacki Vause, Founder and CEO, Dimoso, adds:
“AppLovin is a company that is leading the market as a platform of choice for some of the best brands in the World. We have wanted to work with AppLovin for a long time as the company is a trusted partner of so many of our clients, bringing them huge success and is also so well respected in the industry. We are thrilled to have been selected by AppLovin to augment its European expansion at such a pivotal time.”