Appnext and Hisense roll out target mobile app experience

512_Appnext_POSlogo hisense 

App monetisation platform, Appnext, recently partnered with mobile device manufacturer, Hisense, in order to provide a more unique and targeted mobile app experience for Hisense users, offering a competitive advantage. Hisense will be utilising Appnext’s App Discovery widget to make personalised content and app recommendations. These include popular games and branded experiences.

Appnext’s platform helps users discover new apps and content



Wang Gui Cheng, Director of Product, Hisense, says:

“Thanks to the collaboration with Appnext, we are able to offer our customers an even broader portfolio of mobile apps tailored to their needs, and use our own branded app promotion application. This partnership has put us well ahead of the pack, as it allows us to offer additional value and a mobile experience that is truly unique. It establishes personal relationships with our users, turning them into long-term, loyal and profitable customers. With this partnership we have surpassed more than half a million mobile devices with the Appnext App Discovery widget installed and hope to gain a broader reach in the coming months.”

Its smart app recommendation feature includes:

  • Proprietary advanced algorithm creates geo-sensitive app recommendations
  • Shows live, contextually relevant campaigns; pre-installed apps on the device will not be shown creating a clean experience for users
  • Generates new revenue stream while delivering fully customized experiences at scale

Elad Natanson, Co-founder, Appnext, adds:


“The demand for mobile applications is rapidly increasing due to the massive growth in mobile devices in recent years. Delivering a holistic customer experience that includes technology and innovation is a critical factor to business success. We are excited to partner with Hisense to deliver our technology solution, improve content offering and empower their mobile business growth. Mobile operators, handset manufacturers and device distributors can gain competitive advantage and increase customer satisfaction by providing the pre-installed APK/Widget on the device in mass scale to deliver exceptional user experience.”