Appnext announces 345% revenue growth for 2015 driven by strong app install advertising spend
Appnext provides an app install ad platform solution
The impressive growth has been driven by a rise in app install ad spending. According to a report from BI Intelligence, ad revenue in the space reached $4.6bn last year and is set to rise to $5.4bn in 2016.
App install app projected ad revenue
Elad Natanson, CEO and Co-founder, Appnext, adds:
“The app-install ad spend has skyrocketed over the last few years as more developers are looking for premium solutions to drive downloads and more publishers are looking for relevant content for their users. Appnext finds itself at the epicenter of this trend working with some of the world’s top companies to help them monetize their properties and acquire more quality users.”
Appnext’s self-serve ad platform allows indie developers to schedule and manage their app install ads worldwide to attract engaged users. Bidding is based on a CPI basis and developers can target users that are relevant, offering transparency and keeping costs low.
According to the company, it has now integrated over 30,000 app developers and publishers, running 2,200 live campaigns for a variety of apps. Growth on Android was up 34% and 42% on iOS.