Appnext has launched what it claims to be the first completely self-managed mobile cost-per-install platform, allowing app marketers to place direct CPI bids on specific publisher sources.
The Tel-Aviv-based network is hoping to lure the often overlooked small-to-medium-sized app developers, who at the moment have limited options when it comes to platforms that aren’t run by Facebook, Google or Twitter. The Appnext Self-Serve Platform is already serving over five billion app requests per month and recommending relevant apps to 230 million mobile users worldwide, according to the company.
“Appnext is enabling app advertisers to get in the driver’s seat and be the ones in direct control over their app distribution. For the first time, mobile advertisers have a self-serve system with CPI bidding campaigns where they have access to all the campaign information and are able to optimize their activity without needing to go through an account manager.”
Appnext says it’s solution is already proving popular – over the last few weeks since the Appnext Self-Serve Platform went live, more than 100 new advertisers have signed up. The company also claims more than 90% of these advertisers have re-signed after their initial budget finished.
It’s good to see more players in the app marketing world catering to developers with more restrictive budgets (as there’s plenty of them). There are quite a few independent self-serve mobile DSPs out there, such as Avazu, but these mainly focus on CPM. There’s also other low-cost options, such as Chartboost and TapDaq, which rely on cross-promotion, or variants of that system, rather than straight-forward pay-per-install. So Appnext should be able to stand out from the crowd.
To find out more head over to the Appnext website.