Ad tech company, AppNexus, recently announced that it has partnered with Gameloft Advertising Solutions, the digital division of game publisher Gameloft. As part of the deal, AppNexus will be serving as a supply side platform (SSP) for Gameloft Advertising Solutions’ inventory. Integrating AppNexus SSP, Gameloft is able to offer marketers mobile inventory of a monthly audience of 173m unique players and successful franchises Asphalt, Order & Chaos and Dragon Mania Legends.
AppNexus publisher SSP dashboard
AppNexus introduced its new Publisher Suite in November 2015 – a one stop solution for publishers to monetise their inventory and drive revenue.
Michel Guillemot, CEO, Gameloft, says:
“AppNexus has a tremendous product roadmap and strong execution track-record matching Gameloft’s need for cutting-edge infrastructure built for global scale. This partnership will allow us to simplify the purchasing process for our inventory, deliver high quality advertising campaigns with a unique level of visibility and control, and maximize revenue. Partnering with AppNexus is one more step in our continuous effort to bring the most advanced solutions in our programmatic strategies.”
As part of the deal, Gameloft Advertising Solutions leverages AppNexus’ SSP to power marketplace sales deals, real-time bidding and programmatic guaranteed.
Brian O’Kelley, CEO, AppNexus, adds:
“We are thrilled to work with Gameloft Advertising Solutions. Gameloft’s worldwide reach, premium audience, and sophisticated targeting capabilities make them a perfect match to needs of the advertising demand partners on our platform. This partnership reinforces our commitment to helping publishers drive mobile monetization, as more and more advertising spend is allocated to mobile channels.”