Appsfire launches Chirashi carousel ad unit and new mediation platform


Appsfire has taken another step in its transformation into a full-featured ad platform with the roll-out of another native ad format and a new ad mediation feature in its latest SDK.

The Chirashi unit is a modification of Appsfire’s Sashimi in-content feed units, allowing users to swipe-through a series of ads. As Facebook has shown, the carousel app install unit is popular with users who – perhaps surprisingly – are more than willing to browse thier way through app ads. The Chirashi format is also customisable, allowing publishers to tweak the transition animations, or even build something entirely new around its open code.

Appsfire’s Chirashi format in action


In a blog post, Appsfire’s product manager Axel Le Pennec said:


Thanks to our Sashimi ads, our modular in-stream native ad formats, publishers can express their creativity either in terms of ad design or interactivity in their apps. Some publishers are using our template mode, others went live with their own Sashimi design.We wanted to offer publishers an easy and plug-and-play way to display several Sashimi ads in an interactive and attractive fashion to match the numerous campaigns we manage daily.

The Paris-based start-up has also announced a free mediation service. Appsfire says its publishers have been looking to run its native ads along traditional units – such as banners and interstitials – and now they can. Appsfire’s mediation supports a variety of major ad networks including AdMob, Chartboost, Facebook, Google DFP, iAd, MoPub and InMobi. This should allow publishers to monetise more of their inventory and ensure their users don’t get tired of seeing the same old ads over and over again.

Since ditching its app discovery platform late last year, Appsfire has been busy re-focusing on its mission to “kill crappy ads.” The company has announced a range of slick native mobile ad formats over the last six months, while partnering with a number of high profile publishers. For more information head over to the website, or check out our directory entry.