AppsFlyer, the marketing attribution and analytics platform, now provides app marketers with Facebook ROI reports, ensuring it’s easy to keep track of Facebook ad campaign performance in real time. AppsFlyer monitors in-app activity and combines its findings with lifetime value data, ad cost, and additional feedback from Facebook ads to provide the stats.
Oren Kaniel, CEO and co-founder of AppsFlyer, said:
“Facebook is one of the most important sources of app installs in the entire ecosystem. Our new Facebook ROI reports, especially when combined with our click-through, view-through and multi-touch attribution, allow app marketers to make smarter, faster decisions to help improve the performance of their Facebook campaigns. Our reports are invaluable in helping marketers increase their investment in profitable campaigns and improve losing campaigns with full confidence that they’re getting a positive return on their marketing investment.”
Describing accurate return-on-investment data as an “advertising holy grail,” AppsFlyer talks about the difficulty in obtaining ROI prior to the introduction of the new feature. Now, marketers can instantly see impressions, clicks, cost, and post-install activity on the dashboard, ready to optimize campaigns to increase the ROI.