AppsFlyer partners with IBM’s THINK Marketing to roll out suite of mobile marketing tools across new site


AppsFlyer, the mobile attribution analytics firm, just made its data and marketing tools available on THINK Marketing, a brand new destination for marketers to learn more about mobile advertising and digital campaign management. The site has been created by IBM and currently runs in beta.

AppsFlyer provides mobile marketing tools via THINK Marketing

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With the addition of AppsFlyer’s integration, marketers can immediately utilise the tools to measure and optimise their app engagement campaigns through the THINK site. As part of its marketing platform, it offers campaign data overviews on impressions, clicks, cost and more, alongside post-install activity such as in-app purchases, average revenue per user, lifetime value, ROI and other metrics.

Cohort analysis, retention and funnel reporting can also be accessed alongside OneLink smart deep linking to analyse and improve end-to-end performance.

Ben Roodman, Director of Partner Development, AppsFlyer, says:

ben roodman

“We are excited to join THINK Marketing and add to our 2,000 integrated partnerships with market leaders. We can now provide enterprise clients with powerful, independent and reliable data to inform and enhance the mobile-centric approach to their marketing activities. This important move will ensure that businesses can fully benefit from our platform, which helps over 10,000 app marketers succeed in their mobile growth efforts.”

THINK Marketing on the other hand delivers the news and insights from industry executives and performance leaders to help app makers make the right decision when it comes to marketing.