AppsFlyer reports record growth in mobile ad spending
Since September 2013 through its platform, AppsFlyer has seen mobile ad spending rise from $14m on 50 million mobile installations, to $80m on 250 million mobile installs.
AppsFlyer’s CEO and co-founder, Oren Kaniel, said:
“The mass move to mobile has made it increasingly difficult for app marketers to cut through the noise. They need to target their marketing to get the most bang for their buck, That’s why they turn to us. Our growth flows directly from our ability to help marketers survey the entire mobile ad space and quickly drill down to their most effective promotional outlets – all with one dashboard.”
Heading up a newly opened AppsFlyer office in San Francisco office as managing director is Assaf Vaknin, who is described as, “an ad technology veteran with more than 10 years global business development experience.” AppsFlyer is also proud of several key new U.S. clients, which include Autodesk, Hipmunk, Fiverr, Domino’s, and Kaspersky.
Its custom platform measures mobile user acquisition across more than 600 mobile ad networks, and includes data on paid, organic, viral, and social sources. The company claims to have more than 1000 clients, and we recommend visiting the AppsFlyer company profile to read more about it.