London start-up Appsumer, the maker of a user acquisition intelligence platform for apps, has just closed a $1m seed round led by Galvanise Capital. Participating angels include James Hilton, CEO at M&C Saatchi Mobile, and digital entrepreneur Jon Claydon, chairman at Havas Work Club.
Appsumer will use new funding to enhance UA intelligence platform
Founded in 2015 by Shumel Lais, the ad analytics platform allows consumer app brands to monitor, forecast and assess paid media campaigns. It says its goal is to reduce user acquisition costs and help clients scale faster.
The platform does this by aggregating, visualising and forecasting ROAS across each mobile media source. The results can help with optimisation decisions, yield new consumer acquisition opportunities and cut the cost of an acquisition.
Shumel Lais, Founder and CEO of Appsumer, explains:
“With consumer app companies racing to acquire customers and investors scrutinising their unit metrics ever more closely, they need to be able to make better marketing decisions and move faster. Our unique technology serves as an overlay over existing tools – it unifies the data, makes it readable and then allows user acquisition managers to make forecasts, test scenarios and confidently reallocate budget mid-campaign.”
Appsumer says it plans to use the funds to bolster its research and development and enhance the UA intelligence platofmr as well as drive audience acquisition.
Nick Jones, managing partner and founder at Galvanise Capital, adds:
“We’re excited by their ambitious plans to innovate this market and are confident Appsumer will be widely deployed by major consumer app brands globally.”