Apptamin‘s Founder, Sylvain Gauchet, spoke at the App Promotion Summit in London this year on using video to promote apps. Founded in 2012 and based in Montpellier, France, Apptamin is a mobile marketing company that specialises in creating videos and websites for apps.
Apptamin’s Sylvain Gauchet talks App Video Ads
Sylvain started the presentation by talking about the best examples of app video advertisements and why they are successful, picking out recent videos from Mailbox and Snapchat as examples of good practice. He then went on to highlight the value of using videos to market apps, particularly as the video format is good at delivering audience engagement. Sylvain included a list of “dos and don’ts” for app marketing using video in his presentation, such as:
- Define the audience
- Make sure the video is short
- Make sure the video has a script behind it
- Keep the guidelines in mind
- Don’t overload the video with too many things
- Don’t create a poor quality production
- Don’t forget the call to action
- Don’t be overly promotional and use buzzwords
The presentation was concluded with a discussion on the new “App Preview” feature that is going to be used on iOS 8 when it launches later this year. It’s a feature that will mean the video format is more important than ever when marketing on the Apple App Store.
Apptamin’s Marketing Your App Using Video Presentation
You can check out Apptamin’s presentation and slides below:
The Twitter Reaction
Here’s what a couple of the attendees at the App Promotion Summit had to say about Sylvain’s presentation.
Thanks to Sylvain and Apptamin for giving such an interesting talk. You can find more coverage of App Promotion Summit London 2014 here and we’ll be releasing the video and audio recordings of the event soon.