Mobile ad tech company, AppThis, recently announced the appointment of C. Finnegan Faldi as its first Chief Business Officer and Mike Crabtree as Chief Technology Officer.
Finnegan Faldi (left) and Mike Crabtree (right) join AppThis
Faldi joins the company from Trueffect, where he continues to act as Chairman of the Advisory Board. Prior to Trueffect, he was COO at Datalogix and VP for Global Broadband at Yahoo. He says:
“Obviously, everything is going mobile – it’s no secret how vital the apps ecosystem has become for brands and users. AppThis resides at the center of this exploding segment, using sophisticated advertising technology to help app developers across the globe find new users while adding value to its partners on both the demand and supply side. It’s a tremendously exciting time to be at this company.”
Jim Mansfield, CEO, AppThis, adds:
“We’re thrilled to have Finn join our team. There are so few people within interactive who bring his mix of ecommerce, business development, and big data to bear. Additionally, this is a guy who has driven tremendous results at a very senior level within these domains. We’re expecting big things from him at AppThis.”
Mike Crabtree joins the company from UberMedia where he was Principal Architect of Advertising System since 2012.
Mike Fitzgerald, President, AppThis, adds:
“Having Mike join AppThis to lead the technology team elevates us to another level. Mike has built and lead tremendously successful technology teams at each organization where he has worked. His arrival immediately raises the capabilities and technology leadership of AppThis.”
AppThis acts as a marketplace for app discovery, helping publishers and advertisers to promote apps and monetise their traffic. Currently, the company has over 50,000 apps in distribution with 450+ publishers. With over 2m downloads per month, it anticipates growth for the future.