Mobile tech company, AppThis, has recently opened its first international office in Tel Aviv, Israel. The company, which recently partnered with Forensiq in an effort to step up its anti-fraud tech integration, provides global app discovery tools and mobile ad services to help marketers reach new users.
AppThis opens new office in Israel
Ben Horesh heads the new office as Managing Director, supported by a team focussed on account management, video and ad operations as well as campaign optimisation. He says:
“I’m thrilled to join the AppThis team. Our recent, local additions underscore the technology leadership that has led to such impressive growth during the 18 months this company has existed. We intend to grow the AppThis presence here in all aspects of the business, from operations and account management to product, sales, and business development. Essentially, we’re looking forward to deepening our relationships in Israel and around the world, as well as developing new ones.”
Over the past few months, AppThis has grown rapidly to establish itself as a strong player in the app ecosystem with 10m installs through over 450 mobile publishers. The company has 37,000 apps in distribution worldwide and over two million downloads each month.
“We’re excited to open our Tel Aviv office, an extension of the global growth of AppThis. Ben and the other seasoned professionals joining us there will continue accelerating the growth of AppThis in Israel, a global capital of the apps ecosystem, especially for developers. Israel has also been a cornerstone for development in mobile, video, and other digital segments. So we’re very proud to have a permanent residence in Tel Aviv.”