Apsalar raises $8m to drive expansion of its mobile marketing solution

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App marketing company, Apsalar, recently announced that it had closed a funding round of $8m, led by YJ Capital, a CVC of Yahoo Japan, Thomvest Ventures and DCM Ventures. The investment follows a period of strong growth this year, with revenues increasing 500%.

Apsalar provides mobile app marketing measurement and optimisation solutions

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Source: apsalar.com

During 2015, the company expanded its global business footprint, launching into key markets such as India, Japan and Brazil. In addition, Apsalar developed new client services and deployed a user data framework to provide rich real-time user analytics, fast platform processing speed and scaling.

Michael Oiknine, Co-Founder and CEO, Apsalar, says:

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“We’re delighted to add YJ Capital to our premier list of investors, and are gratified for the continued support of our long-time partners Thomvest and DCM. Every day brings more evidence that ours is a mobile world, and Apsalar is dedicated to helping mobile-first marketers derive competitive advantage from their user data. Our new services, global reach, and industry-leading technology have given us the outstanding foundation necessary to succeed by empowering clients to drive extraordinary growth.”

Apsalar’s app marketing attribution and measurement feature lets marketers define high-performing audiences for customised marketing and messaging. Given that app install marketing is to increase 80% to $3bn this year, companies using dedicated marketing platforms for their apps are well aligned for growth.

Ryu Hirayama, CEO, YJ Capital, adds:

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“Apsalar is pioneering advanced data management and actioning for the mobile-first marketer. We look forward to seeing Apsalar bring the power of data-driven marketing strategy and execution to the mobile-first businesses.”