App marketing company, Apsalar, recently announced that it had closed a funding round of $8m, led by YJ Capital, a CVC of Yahoo Japan, Thomvest Ventures and DCM Ventures. The investment follows a period of strong growth this year, with revenues increasing 500%.
Apsalar provides mobile app marketing measurement and optimisation solutions
During 2015, the company expanded its global business footprint, launching into key markets such as India, Japan and Brazil. In addition, Apsalar developed new client services and deployed a user data framework to provide rich real-time user analytics, fast platform processing speed and scaling.
Michael Oiknine, Co-Founder and CEO, Apsalar, says:
“We’re delighted to add YJ Capital to our premier list of investors, and are gratified for the continued support of our long-time partners Thomvest and DCM. Every day brings more evidence that ours is a mobile world, and Apsalar is dedicated to helping mobile-first marketers derive competitive advantage from their user data. Our new services, global reach, and industry-leading technology have given us the outstanding foundation necessary to succeed by empowering clients to drive extraordinary growth.”
Apsalar’s app marketing attribution and measurement feature lets marketers define high-performing audiences for customised marketing and messaging. Given that app install marketing is to increase 80% to $3bn this year, companies using dedicated marketing platforms for their apps are well aligned for growth.
Ryu Hirayama, CEO, YJ Capital, adds:
“Apsalar is pioneering advanced data management and actioning for the mobile-first marketer. We look forward to seeing Apsalar bring the power of data-driven marketing strategy and execution to the mobile-first businesses.”