Avazu India Mobile Summit 2015 Summary

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On December 4th, the India Mobile Summit 2015, organized by Avazu, came to a successful end in Bengaluru, India. More than 100 veterans from digital industry participated. During the tow-hour conference, advertisers, agencies, affiliates and bloggers that play hard in the local market got an overview on mobile reach, future of mobile, customer engagement, Avazu’s performance vertical advantage along with Native Ads and APX.

The Venue of Lalit Ashok Hotel


The conference has invited Rahul Vengalil ,Business Head at Isobar, and Arun Raj, Head of Marketing&Growth at Wooplr as keynote speakers. Meanwhile, Head of Avazu India Shwet Kamal, Technical Account Manager Gorden Chen and Senior Account Manager Elisa Xu from Avazu part also shared some insights into the topics. In a whole the meeting was quite intensive and many participants gave feedback promptly in the networking afterwards.

“The native delegates overwhelmed with our initiative to connect in such cordial manner and also, with the announcement that Avazu got established in India to connect with them locally.” Shwet Kamal, Head of Avazu India, said “It was a positive start to network with the Industry associates to build up the strong bonding with the Advertiser, publishers and affiliate partners.”

Now let’s review some of the wonderful moments!

  • Mobile Performance Marketing Experience-Rahul Vengalil

Rahul Vengalil, Business Head at Isobar


India, from the POV of mobile marketing, is at the cusp from where it can grow leaps and bounds. As 88% of Facebook users are now on mobile, your product creativity and the right marketing mix are what count in mobile marketing.

Users of today will not download an app unless it is necessary. However the consumers are also content-driven and that’s what makes content marketing big.

Q&A Session


  • How To Increase Revenue With Avazu Private Exchange-Elisa Xu

Elisa Xu, Senior Account Manager


It’s significant to have practical suggestions in monetizing global traffic for publishers. A good landing page brings you more clicks and more dollars. It also helps improving the ROI of advertisers with Avazu Private Exchange matching the right traffic.

The Participants at the event


  • Avazu Monetizes Your Traffic With ANative -Golden Chen

Gorden Chen, Technical Account Manager


The lifetime of an offer is only 16 days, and Publishers can choose from a range of 5000+ active offers. aNative provides a one stop solution and the integration takes only 5 minutes, What’s the process: Request – Create Account- Consulting- Plan set up – Integration support – Release.

  • Metrics That Matter: Retention & Engagement-Shwet Kamal

Shwet Kamal, Head of Avazu India


As we know, a majority of big companies trust & successfully use cross-device marketing to keep their customers surrounded by their brand images. Avazu‘s reach is in over 130 countries, it refines and understands the requirement and then chooses traffic for client. Avazu‘s global audience coverage, techs in precise targeting & re-targeting, efficient conversion help advertisers and brands seize their loyalest customers.

Discussing atmosphere and vehemence can be seen everywhere. In addition, participants tweet #Avazu in the meantime to win great prizes.

Group shot of lucky winners in Twitter Activity


Networking with cocktail


Avazu Group Photo


Avazu Group Photo 2


Owing to the whole conferees and Avazu staff who have made great effort, Avazu India Mobile Summit 2015 has made a big success. By thinking and acting sustainably, we will be sure to deliver better customer service next year!

India, waiting for us in 2016!

You can visit Avazu’s website here.