Avazu mDSP, the self-serve mobile advertising platform, has announced the addition of Hyperlocal Targeting to its ad platform. The GPS-based feature allows markets to target specific regions by selecting location circles on maps and zooming in and out, with accuracy up to a single building.
Hyperlocal Targeting comes to Avazu mDSP
Yi Shi, CEO and Founder of Avazu, says:
“The options for advertisers are endless. We are seeing campaigns that combine location-based ads with loyalty programs, offering recurring customers targeted vouchers. That’s a great example of leveraging mobile advertising effectiveness from the online world to the offline world.”
Avazu has over 21 ad exchanges and supply side platforms integrated thus far (including Mopub, Rubicon, Smaato, OpenX, Nexage, PubMatic, DoubleClick, etc.). It features almost 30bn daily ad impressions and features released weekly. Its global expansion strategy is aggressive with offices in Amsterdam, Berlin and LA. Recently, the company was named one of the top 5 DSPs in revenue share on mobile exchange Smaato for the second quarter in a row. Shi adds:
“For years we’ve been serving Asian advertisers very closely with local operation teams to gain deep insights into their campaign strategies – this I think will indeed help us penetrate new markets.”