Avazu Showcases its mDSP and Talks Performance Marketing at GMASA Bangalore 2016

avazu holding

The Global Mobile App Summit & Awards hosted by Apps World Mag (one-stop app magazine focusing on the App field) in Bangalore, India has officially concluded. About 1,000 people including worldwide app developers, marketers and CEOs of the world’s top companies, gathered together and deeply discussed the future development trends of the digital industry field through group discussions and guest speeches. Besides, senior executives of Facebook, Google and App Annie and other world-renowned Internet companies were also invited and given speeches in this compact event, and all representatives responded enthusiastically.

The Avazu team 

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GMASA Bangalore event was very much in line with Indian mobile ecosystem which is expanding and set to become the global force to reckon in the mobile industry and the prefect blends of audience to showcase Avazu product. The event was able to get traction from across the digital industry representatives where we got over 1000 visitors and speakers from big brands like Google, Facebook, Appsflyer, App Annie, etc. The Audience includes app developers, marketers, bloggers, startups as well. It was a great networking opportunity and also an excellent precursor to the two-day event that celebrates the mobile industry in the best way possibly.

App developers from 19 fields including entertainment, education, lifestyle, media, medical, news, videos, music, games and social media were awarded prizes in GMASA event in 2016. BMTC App was awarded “People’s Choice Award”, and other excellent apps were also awarded relevant prize in their exclusive fields, App Spertkeeda in sport field, App nanu in communication field, App Flock in business field, App Magzter in new and magazines field, App MakeMyTrip in trip and location field, App BYJU’s in education field, App Elivio in efficiency field and App PayTunes in entertainment field.

In addition, some distinctive entrepreneurial teams, like Sunami (focusing on SMS services), Click2Clinic and Corona Labs (helping with the implement of App development), also bring fresh blood to the event. At the same time, the minister of the event also announced the establishment of the organization “Startup Open House”, which aims to get IT Ministers and his team as well as other internet enthusiasts together to create the dynamic entrepreneurial organization in the future.

There is no doubt that the event has achieved unprecedented success, “Very much marvel at the warm response from all the representatives and the great enthusiasm from the sponsors, exhibitors and speakers worldwide in the event, and there will be a brand-new GMASA in next year.”

Moreover, Indian official of Avazu Holding’s global Mobile advertising platform Avazu, Shwet Kamal made a keynote speech of “Performance marketing and role of Avazu mDSP” on the effects of marketing and other hot topics within the digital industry.

Where the insight presented to the digital savvy audience about Avazu holding and its different verticals like Avazu, Teebik, DotC and aFund, and detail input on how Avazu mDSP can be utilized for performance campaigns (CPI & CPA) as single source, because of the world class, technologically advance features in Avazu mDSP.

Avazu at the GMASA Bangalore 2016 event


As different feature of mDSP helps advertiser to reach the objective, to bid feature (basis CPC, CPM, CPM optimized towards to an eCPC, CPM optimized towards to a CTR, CPM optimized towards to an eCPA), transparency on traffic, White labelling, access to multiple big Exchange traffic, accessibility of wide options for payment gateway like MAT, Appsflyer, Adjust, Tapstream, Kochava, Talking Data etc. This gave a better impact on the audience to opt for Avazu mDSP.

As a technology-based platform, Avazu owns the latest global synchronization technology and the historical data of nearly 6,000 advertisers, after constantly improvement of the algorithm, it created device redirection, IP orientation, GPS and other precise directional manner and met the high demand for advertisers with PMP buying mode. In the year of 2016, Avazu mDSP not only makes further technical breakthrough, but also build an open and transparent platform for all advertisers though the cooperation with world’s leading high-quality internet traffic. After re-integrating of quality resources and data collection, Avazu is able to provide advertisers with three-dimensional and visible performance metrics, and then each advertiser can receive the most suitable customized service for their brands, which build up a mature and stable bridge through the connection of the media and advertisers.

As the first batch of “Globalization Pushing Hands” pioneer, Avazu Holding gained a lot on their first time as representative in GMASA 2016 and discussed the future development of mobile App with elites from different countries and fields in the whole world, which make it possible to present the quality products and global resources of avazu holding to other partners who committed to global development.

You can find out more about the Avazu mDSP here.