The Best Things in Life Are Free: 2016’s Most Priceless Apps
Andrew Degenholtz brings some 20 years of experience as an active participant and innovator in magazine circulation and mobile app marketing to his current position as president of Oplytic, LLC, which he founded in 2009. The company offers a variety of tools to help its clients acquire engaged and paying mobile users. He is a member of the Alliance for Audited Media digital edition task force, created to develop best practices for acquisition of digital magazine subscribers.
Historians say, “You’ve got to look back to move forward,” so what better way to greet the new year than by giving thumbs up to the most valuable mobile apps Americans had their thumbs on in 2016. From Alto Mail to Waze, the year saw plenty of free mobile apps offering priceless benefits, none more effective than the following five.
With a 2016 redesign and mood-based playlists, Spotify can’t be bucked as the country’s top digital music service. Free with ads, the brand’s “music for everyone” tagline rings true since it welcomes users, advertisers—and Barack Obama.
The past year’s presidential election taught Americans the importance of privacy during digital conversations. Ever on-target, Signal offers end-to-end encryption for those who wish to keep communication between themselves. Just install the app and you’re good to go sans private server.
Business and pleasure successfully mesh as Snapchat combines consumer fun with mobile app marketing. In 2016, its Chat 2.0 update brought geofilters, facial lenses, in-the-feed videos and a full-blown API as well as shoppable ads, deep-linking and web auto-fill to the table. For many e-commerce brands this is the stuff dreams are made of. Yet before putting your budget to bed by greenlighting the hefty Snap Ad sum, consult with an analytics agency that can provide metrics to justify (or deny) the ad buy.
Since its July 2016 launch, Pokémon Go became a smartphone smash, earning $10 million in daily revenue! Niantic struck gold with the location-based augmented reality game by wisely using a familiar franchise and the great outdoors to get users off their seats and into the real world.
When it comes to messaging apps, the proof is in the pudding. Even with stricter privacy rules around the corner, no one can argue with WhatsApp’s stats which boast more than one billion users. Yeah, that’s right, it’s used by one in every seven people in the world!