Bidalgo launches support for mobile playable ads on Facebook

Bidalgo, the app ad creative automation software and services provider, today launched a range of new products that support playable ads on Facebook and other platforms.

Playable app ads allow users to trial a game app before they buy or download it. The format has been touted as one of the most promising in app marketing as it also increases intent for app installs. At the same time, the format may deliver a better quality of installs.

Bidalgo says that it is among the first Facebook Marketing Partners to support its new playable ad format. It has also rolled out support for Google’s UAC.

As part of the suite of products, it provides design and production feature, artificial intelligence-based media buying, improved targeting and advanced creative analytical tools. Developers and app marketers are able to deploy their playable ads in just 24 hours.

Existing fully managed clients can access the new tools free of charge. They are also available on a self-serve basis.

During beta testing, the company’s clients noted a click-through rate of 50% and average revenue per paying user increased 33% over the course of a few weeks.

“We are extremely proud to serve as a trusted marketing partner for Facebook as they roll out this important and increasingly popular ad format,” explained Peli Beeri, founder and CEO of Bidalgo. “Our clients have seen promising results with playables on Facebook already and through other channels as well, and our goal is to give them the tools and resources they need to not only get up and running quickly, but to master the format so that they drive performance to take their apps to the top of the charts.”

Bidalgo has also published a best practices guide for app marketers interested in optimising their Facebook playable ads.