With mobile video ads reaching a new level of maturity and gaining real traction, the Billy Mobile team is expanding its business capabilities in order to enable mobile video advertising for brands, app developers, direct publishers and Ad networks.
According to the IAB Internet Advertising Revenue Report (April 26th, 2017), video revenue skyrocketed on mobile devices, more than doubling—up 145 percent year-over-year—to nearly $4.2 billion. By 2019, 80 percent of the whole Internet will be online video, an industry that is expected to generate 15.4 billion in spend.
The new business unit of Billy Mobile is committed to offering an efficient performance solution specifically designed for advertisers and media companies. Powered by its proprietary technology, Active Bx, it will offer a new inventory of both in stream and out stream video ads.
“We’ve seen a rapid and steady rise in adoption by direct publishers, ad networks and leading apps, primarily due to favorable consumer response to its more natural, immersive experience within mobile and app content”, says Gerard Palou, Head of Video at Billy Mobile. “This represents a step forward for Billy’s product offer since we are widening our range of branding and performance solutions while adding brands and agencies to our portfolio of clients”, adds Palou.
The new team dedicated to video will attend the Programmatic Video Conference in Tel Aviv this May 18th for a day of networking and listening to inspirational speakers.
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