Blis, the location tech provider, has just announced funding of $25m from Endeit Capital, Beringea US and Unilever Ventures, as well as additional credit facilities provided by Silicon Valley Bank. The company will be using the investment to expand globally and enhance its data engineering capabilities as well as develop new product features.
Blis provides cross-device targeting features
Blis’ Connected ID provides cross-device retargeting for brands to more easily target audiences across a wide variety of devices using mobile location and content behaviour. In addition, it provides location analytics and data tools to provide an in-depth analysis of a campaign’s performance.
The company has been busy growing its business across 50 markets from eight offices throughout APAC and EMEA.
Greg Isbister, Founder and CEO, Blis, says:
“We firmly believe that location technology is the future of digital advertising and we’re delighted to have received significant funding to support our expansion. The investment recognises the unique value of location and Blis’ market-leading data platform.”
With location-targeted mobile ad spending predicted to be worth $11.3bn this year, Blis seems well aligned to help agencies power their location-based mobile campaigns.
Some of the major brands using Blis include Airbnb, Ford as well as Samsung.
Martijn Hamann, Partner, Endeit Capital, adds:
“Blis has created a leadership position in the global market through its pioneering use of location technology. At Endeit Capital, we’re always looking to support genuine innovation and so we’re excited to be working with Blis as the company enters the next phase of its development.”