boomApp, the video recognition start-up that developed an augmented reality platform for video, has officially launched in the UK. It provides interactive functions for video content.
boomApp recognises millions of video and images in five seconds or less
Through the boomApp platform, brands can embed links into video content. When a user views the video, a call-to-action pops up and users are taken to relevant brand destinations such as websites or product shops.
Joao Da Maia Jorge, CEO and Co-Founder, boomApp, explains:
“Video is the future of online and offline content. By offering brands the tools to create micro-moments of instant engagement with their customers, our technology leads to consistently and repeatedly more engaging interactions. The current ecosystem feels like the smartphone market before the iPhone. The opportunities are immense.”
boomApp’s technology was developed in 2014 and successfully launched in late 2015, following a round of funding.
The company says its technology lets marketers engage with consumers, but also collects valuable insights.
Among those who have already tested boomApp are major brands Kia, Carte D’OR and Volkswagen.
Salvador Cardoso Pinto, Head of Digital, KIA, adds:
“boomApp enabled KIA to engage with customers through a competition and promote the new Sportage in a dynamic and exciting new way by bridging offline campaign assets to an online experience. boomApp´s technology has leveraged KIA’s communication to the next level.”