Programmatic ad platform BrightRoll has announced a new suite of mobile video solutions at the BrightRoll Video Summit in New York. The new platform integrates Nielsen digital ad ratings which allow advertisers to determine the effectiveness of their video campaigns. It allows marketers to forecast their ads’ reach and helps them to optimise targets accordingly.
“Today’s digital advertising landscape is extremely dynamic, making comprehensive mobile measurement a must-have. The ability to access Nielsen Digital Ad Ratings in BrightRoll’s platform enables advertisers to have a complete view of their campaign’s full digital audience and instills confidence that they’re reaching their most valuable audience to maximize return on investment.”
Having launched its first video real-time bidding solution in 2012, the company now focusses on establishing its mobile services. As mobile ad spending its predicted to increase by 60% in 2015 from 2014, this may be perfect timing.
Tod Sacerdoti, CEO and founder, BrightRoll, explains:
“Mobile advertising has experienced impressive growth, but the majority of marketers are still uncertain about how to execute and verify the effectiveness of their mobile video campaigns. Mobile has always been an important area of focus for us, and we are doubling-down on our efforts to give advertisers the ability to measure performance across the breadth of devices to better understand their target audiences and effectively spend marketing dollars.”
In addition, BrightRoll recently co-authored the MRAID Video Addendum with the IAB, to discuss the benefits of its interactive video advertising. Offering marketers access to API for interactive ads, this simplifies the publishing process of mobile video campaigns and enhances measurement of their performance.
Lastly, the company has now rolled out Yahoo’s App Publishing mobile in-app inventory across its BrightRoll marketplace, giving advertisers access to over 10,000 high quality apps, such as Gree and Glu Mobile.