ChannelAdvisor adds Instagram support to its platform
Instagram mobile ad revenue is expected to reach $2.8bn by 2017, generating 10% of parent Facebook’s international ad revenues.
With the addition of Instagram support, brand advertisers and retailers can more easily create dynamic product ads for Facebook and Instagram. Brands and retailers using ChannelAdvisor Digital Marketing can manage ad campaigns and access performance results from a single platform.
Link Walls, VP Product Management, Digital Marketing, ChannelAdvisor, says:
“Instagram dynamic ads give retailers and brands an opportunity to target Instagram’s more than 400m monthly active users. Our Data Transformation Engine enables retailers and brands to send their product feeds directly to Instagram so they can retarget consumers with image-based ads for products they’ve already expressed interest in purchasing.”
ChannelAdvisor also provides Flex Feed technology to allow marketers to explore feed-based destinations such as retargeting options.