Chinese mobile internet company, Cheetah Mobile, recently announced that it has entered into a commercial agreement with Nanigans, a provider of social and mobile advertising software and advertising automation software. It follows an investment by Cheetah Mobile in Nanigans in a B series financing, establishing the company as the lead investor. Cheetah Mobile becomes the exclusive partner of Nanigans in the Greater China region to oversee campaigns for advertisers using Nanigans advertising automation software, complementing its industry user base of over 395 million mobile monthly active users.
Mr. Sheng Fu, Chief Executive Officer of Cheetah Mobile, said:
“We are pleased to announce this business partnership with Nanigans. Nanigans plays an important role in the social and mobile advertising ecosystem, as evidenced by its strong customer base. Investing in Nanigans advertising automation software is a significant step for us, as we actively build up our advertising platform and enhance our capabilities globally. We look forward to this deeper cooperation with the Nanigans team and we are confident in our ability to create the world’s first-class tools for advertisers and publishers.”
The partnership comes as one of Cheetah Mobile’s continued efforts to expand advertising efforts at a fast pace. It unlocks the Chinese market for Nanigans and hopes to provide improved campaigns across all social and mobile channels.
Ric Calvillo, co-founder and CEO of Nanigans, commented:
“Asia Pacific is the second largest digital ad market worldwide, with China representing more than half of the region’s spend, according to eMarketer. Cheetah Mobile, a leading mobile Internet company in the region, shares Nanigans’ commitment to developing best-in-class technology and delivering true value to advertisers worldwide. We look forward to this strategic partnership and using our collective social and mobile expertise to enable more advertisers in Greater China to benefit from our software.”