China’s Cheetah Mobile announced the roll out of its ad platform in India, after opening a Delhi office just two months ago. The platform now has over 500 clients including Flipkart, Uber, Amazon, and Booking.com. It holds partnerships with Facebook, Google, and Tencent. Cheetah Ad Platform offers strategic planning, targeting, marketing and tech support capabilities.
Cheetah Mobile rolls out Ad Platform in India
It differentiates itself from biggest rival InMobi through its analytics based on almost 500m users. Sheng Fu, CEO, Cheetah Mobile, explains:
“Our goal is to become one of the best global mobile advertising platform, and we see India as the market with really great potential for mobile advertising. In addition to recruiting the best talents in mobile advertising, we will keep working on improving our data analytic capabilities.”
Cheetah’s expansion comes at a time when the Indian online ad market is expected to grow 30% in 2015 to $541m. Rival InMobi has also been eyeing India and now generates 15% of its total revenue from India.