Cheetah Mobile, the mobile utility and content app developer has launched Cheetah Ads in Europe and showcased the new division at Advertising Week Europe.
The company says that Ads works with Cheetah Mobile’s app portfolio in addition to partner musical.ly to offer full-screen adverts across a series of mobile experiences.
Scarlett Xiao, Senior Vice President, Global Marketing and Business Development at Cheetah Mobile, explains:
“Cheetah Ads enables European brand advertisers to intelligently reach their best audiences through the power of vertical video ads. Europe remains one of Cheetah Mobile’s strongest markets, and we’re thrilled to introduce Cheetah Ads to clients here in London.”
Cheetah Ads is essentially a revamp of Cheetah Ad Platform which boasts AI tools and reaches up to 600 million mobile users worldwide – most of whom are under 30 years old.
Brands get to connect with users outside of social apps via AppLock whilst being able to boost in-social moments via apps musical.ly and Live.me, as well as boosting their content on News Republic, Clean Master and CM Security.
Arther Wu, Senior Director of Monetization and Business Operations at Cheetah Mobile, adds:
“With guaranteed viewability and professional editing services, Cheetah Ads helps brands leave a strong impression with their vertical video ads. Our partner brands are seeing strong engagement for their vertical video campaigns on musical.ly.”