Cheetah Mobile partners with Carnegie Mellon University on Mobile Advertising course


Cheetah Mobile, the mobile security and utility app developer, just announced a partnership with Carnegie Mellon University to launch a Mobile Advertising course that teaches students about the industry and monetisation strategies.

Cheetah partners with Carnegie Mellon to teach mobile advertising



Cheetah Mobile undoubtedly has many years of expertise in the field of app monetisation and with 567m monthly active users it works closely with Facebook’s Audience Network, Twitter’s MoPub and Yahoo Gemini.

The course will be taught by Kevin Wei, Business Director at Cheetah Mobile, in the spring season, alongside guest lecturers including Juggs Ravalia, VP, Platforms, Yandex.

Jie Xiao, Senior Vice President, Global Marketing and Business Development, Cheetah Mobile, says:

“Cheetah Mobile has put years of hard work into first learning and now leading the mobile advertising industry as we’ve expanded our expertise globally. This is a wonderful chance to work with Carnegie Mellon University and be able to give young, entrepreneurial-minded students the knowledge to turn their new ideas into sustainable businesses.”

Among the things that students will learn are quantitive and qualitative evaluations of mobile ads using various SDK platforms for open source apps to support business and tech decisions. Students will also be building awareness and an understanding of the existing mobile ad SDKs, ad formats, technologies and IAB standards.

Dena Haritos Tsamitis, Director of the Information Networking Institute, says:

dena haritos tsmaitis

“Our continued partnership with Cheetah Mobile has offered students the incredible opportunity to learn, grow and thrive at the pulse of the everevolving mobile applications field,” said Dena Haritos Tsamitis, director of the Information Networking Institute (INI). “Introducing this course builds upon the success of the fall practicum project and opens new avenues for students entering the mobile advertising market.”

Cheetah Mobile previously worked with Carnegie Mellon’s Information Networking Institute in fall 2015 on a mobile advertising practicum, allowing four students to create new Android apps and develop a native ad strategy based on Cheetah Mobile’s guidance.

The new Mobile Advertising course starts 15. March 2016 and runs through to May. In a final project, students will present their analysis to a panel of judges and guests to be evaluated.