Mobile app developer, Cheetah Mobile, has partnered with mobile rewards platform Kiip to bring rewards to its apps such as Clean Master, Battery Doctor, CM Security, and Piano Tiles 2. Cheetah Mobile hopes that the partnership will enhance its “moments marketing” features and presence in APAC.
Kiip provides mobile rewards for apps
Brian Wong, Co-Founder and CEO, Kiip, says:
“I’m beyond thrilled to announce this partnership with Cheetah Mobile. Both companies believe in creating amazing brand experiences that respect the consumer and we believe that the model to do that is through targeting moments. With Cheetah’s scale and Kiip’s moments technology, we believe we can change the mobile advertising landscape for the better.“
As part of the agreement, Kiip’s platform will be white-labelled “Cheetah Moments” and Cheetah Mobile apps operating in Asia will be offered under this name. The Cheetah Mobile Global Business Development team will work together with Kiip to expand the size of the network and offer Cheetah Moments SDK to publishers worldwide, though mostly in APAC.
The agreement also means that Cheetah Mobile’s global sales team will be selling into Kiip’s placements within Cheetah Mobile’s first party apps as well as Kiip’s network for 4,000+ apps.
Sheng Fu, CEO, Cheetah Mobile, says: