Cheetah Mobile, the Chinese Internet and mobile Internet security company, recently announced that it was leveraging Gemini, Yahoo’s mobile search and native ad platform, to improve the user experience across its apps. Affecting its apps Clean Master, CM Security, CM Browser and CM Locker, Cheetah Mobile noted a 30% daily increase in Yahoo-generated revenue in CM Security during the first two weeks of integration.
As part of the deal, Cheetah Mobile launched Yahoo “Search in Apps”, offering smoother search and content discovery on mobile. Mobile users now also get to enjoy Yahoo’s Search Buzz tool within Cheetah Mobile’s flagship apps.
Yahoo Search in Apps
Additional product integrations include Clean Master’s iSwipe feature to bring up Yahoo Search in hot corners on Android devices.
Following the integration with Yahoo Search, 60% of the CM Browser app’s revenue is now driven by Yahoo’s Search in Apps. CM Browser and CM Security apps saw a jump in user engagement in-app with retention rates in CM Launcher up 18.5%.
Sheng Fu, CEO, Cheetah Mobile, says:
“We’re very excited to team up with our friends at Yahoo to help Clean Master and our suite of utility apps become even more useful. The team over at Yahoo, including their business, product and engineering teams, has been working side by side with ours to customize and optimize the integrations for our users. This level of service, flexibility and creativity demonstrates the team’s commitment to this partnership.”
Cheetah Mobile will also be rolling out Yahoo Gemini across its entire suite of apps over the coming weeks. Gemini drives a smart, data-focussed and scalable approach to help advertisers create user-friendly and creative campaigns.
Xinhua Liu, CMO, Cheetah Mobile, adds:
“User satisfaction is always our top priority and, now that four products in the CM family are integrated with additional Yahoo functionality, we’re pleased to see users are happy with the added benefits. Yahoo Search-in-Apps allows our users to discover more without having to exit our applications.”