With increased smartphone adoption worldwide it’s no surprise that App Annie expects the number of app users globally to double to 6.3 billion by 2021, resulting in the app economy being worth $6.3 trillion. (App Annie, 2017)
With this in mind, global expansion proves as a great opportunity for app developers and we’ve noticed many Chinese companies have seen great success when expanding internationally with Utility apps.
In 2014 Chinese company, Apus Group, launched its Apus Launcher app and within just four months it had acquired 30 million users worldwide.(TechCrunch, 2014). Less than 10% of these downloads were from within China, instead the app’s most popular countries were the US, India and Brazil. (TechCrunch, 2014)
Similarly, Sungy Mobile developed its Go Launcher app, which surpassed 200 million users just after hitting the international market, where 70% of its users were from outside of China. (Tech in Asia, 2013)
Click here, to see the factors that drive global success for Utility apps.