Clash of Kings gets 2.5k downloads in less than a week

Leadbolt

Leadbolt has helped ‘Clash of Kings’ on Android achieve 2.5k downloads in less than a week. The developers needed to showcase to gamers the unique gameplay the app offers, allowing them to get the right audiences behind it and drive downloads.

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Leadbolt’s solution to this was to reconstruct the game environment using Video Ads and full-screen interstitials. In addition to this, Leadbolt’s ad-serving platform targeted the most appropriate players, while monitoring engagement, and optimising the campaigns based on live data. Campaign performance was improved in real-time as a result.

With their ad formats and ad-serving capabilities, Leadbolt managed to boost the game’s user base and achieved the following:

  • 2.5K downloads in less than a week
  • CTR: 7.5%
  • Conversion Rate: 2%

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