Backed by WannaBiz business-incubator, Advertising platform Clickganic has raised $300k from the mobile advertising company Clickky and business-angel Eugene Medvednikov. Clickganic helps publishers to increase their revenues, serving 1.5m ad impressions per day. It was founded by Sviatoslav Kliuchev and Eugene Kukharchuk in February 2014.
Headquartered in London, Clickky is a mobile app marketing platform that focuses on user acquisition and traffic monetization – it was founded in 2010.
The CEO of Clickky, Vadim Rogovskiy, had this to say on the development:
“I’ve liked the Clickganic team since we accepted them for the WannaBiz program, where I’m also a board member and co-founder. They are very ambitious and with our help they’ll definitely achieve their long term goals. The value of this deal for Clickky is aiding the development of Clickganic’s ad server, which would then be used in scaling our media buying. We’ll also help them increase the number of publishers and advertisers, while building a cutting-edge platform.”
Clickganic will use the new investment to automate their platform, develop their online marketplace and complete their microtargeting system, boosting publishers’ revenues as a result.