Mobile performance platform, ClicksMob, just announced a merger with mobile video monetisation firm, AppGrade. This enables ClicksMob to enhance its mobile performance marketing suite, adding AppGrade’s video monetisation SDK platform.
AppGrade provides video monetisation for mobile
Avishay Shoushan, Founder and CEO of AppGrade, will be appointed as new CEO of the merged company. ClicksMob CEO Chen Yahav Levanon is the new President of the new company. She says:
“Mobile video has seen dramatic growth in the last 12 months and we expect it to further dominate the market in 2016, delivering higher engagement, better retention and a non-intrusive user experience for our direct advertisers. In addition to the advanced optimization and pricing solutions we’ve developed, we’ve significantly stepped up our ability to match applications to specific users, while guaranteeing a much better user experience. User experience and the ability to match users with the most appropriate advertisers have always been and will continue to be our key objectives. The merger with AppGrade will allow us to bring extraordinary quality and significant added value to advertisers, publishers and users.”
AppGrade was founded in 2014. It offers an advanced monetisation solution with integrated SDK to top grossing apps, enabling video inventory and native ad experiences. Its video solution allows ClicksMob advertisers to make better use of premium inventory and increase engagement rates.
Avishai Shoushan, CEO, AppGrade,
“AppGrade was founded with a clear goal – to provide the best video advertising experience available. The AppGrade team combines years of marketing experience with technological mobile-development expertise, which will allow ClicksMob to offer the most advanced ad and monetization solutions in the world. We are delighted to be bringing that experience to ClicksMob and together we will lead the mobile advertising world, including the video arena. We are excited to be joining the ClicksMob team and to become part of one of the world’s leading mobile advertising companies.”