comScore expands mobile ad validation tool with Facebook viewability data
comScore adds Facebook viewability data to vCE
That means reporting will now also include key viewability and engagement metrics such as completion rates, audibility and time in-view for video campaigns running on Facebook across mobile and desktop platforms. Display campaign metrics are next on the list.
Essentially, the integration makes for a more complete overview of one’s campaign performance.
Timur Yarnall, Senior Vice President at comScore, says:
“We are pleased to now be including Facebook viewability data in comScore vCE. get a more complete view of ad viewability for their desktop and mobile campaigns that will give them even greater confidence in their digital advertising investment.”
The comScore-Facebook partnership isn’t actually ‘new’ news. The two partnered up in April this year. Now, that the Ad Validation module Facebook reporting integration has been completed, clients can gain a better understanding of their campaigns.