comScore expands mobile ad validation tool with Facebook viewability data


Cross-platform measurement company, comScore, just announced that it has successfully integrated Facebook viewability data for its Ad Validation module of validated Campaign Essentials.

comScore adds Facebook viewability data to vCE

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That means reporting will now also include key viewability and engagement metrics such as completion rates, audibility and time in-view for video campaigns running on Facebook across mobile and desktop platforms. Display campaign metrics are next on the list.

Essentially, the integration makes for a more complete overview of one’s campaign performance.

Timur Yarnall, Senior Vice President at comScore, says:

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“We are pleased to now be including Facebook viewability data in comScore vCE. get a more complete view of ad viewability for their desktop and mobile campaigns that will give them even greater confidence in their digital advertising investment.”

The comScore-Facebook partnership isn’t actually ‘new’ news. The two partnered up in April this year. Now, that the Ad Validation module Facebook reporting integration has been completed, clients can gain a better understanding of their campaigns.