Mobile social tech company, ConsumerAcquisition, has announced the launch of a new social ads platform designed to make it easier to launch mobile app adverts on Facebook and Instagram. AdRules lets Facebook advertisers customise their mobile app ad preferences without writing code.
ConsumerAcquisition releases AdRules
AdRules provides a more simplified platform where advertisers just move a slider to choose whether they want to minimise cost or maximise volume. For the more advanced user, it provides a transparent and editable algorithm to manage ads around the clock. ConsumerAcquisition is now offering a 30-day free trial and monthly fees start at $249 thereafter.
Brian Bowman, CEO and Founder, ConsumerAcquisition, says:
“ConsumerAcquisition has spent the past twelve months building a social ad platform to help our customers achieve the best possible return on their Facebook ad spend. AdRules brings a data-driven process to mobile app advertising, answering the needs of brands for software that is easy to use, accessible from a smartphone or desktop and delivers best-in-class results.”
The AdRules user interface also includes reporting features, with fast-loading reports to allow marketers to make real-time decisions on how their ads are performing. It further provides a set of unique reports, unavailable to Facebook Ads Manager, featuring hourly and creative performance.
A/B testing is supported as well as mobile ad-building features in Facebook Power Editor to create higher volumes of ads quickly. AdRules also enables bulk creation for custom and look-alike audiences. Its mobile-first approach makes it easy to check in on the go. In addition, AdRules boasts custom events that advertisers can use to boost ROI by analysing their most important metrics and optimising ad performance.